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(March 13th, 2024) – In the rapidly evolving world of Name, Image, and Likeness (NIL), brands like DoorDash are tapping into the star power of collegiate athletes to boost their visibility and connect with local communities. From basketball courts and football fields to gymnastics mats and softball diamonds, student-athletes across sports have capitalized on NIL opportunities, transforming their collegiate fame into significant deals. This post highlights some of DoorDash’s most notable partnerships, showcasing athletes who are leading the charge in leveraging their personal brands to make meaningful impacts.
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Athlete: KJ Adams Jr.
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School(s): Kansas
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Sport: Men’s Basketball
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Athlete: Payden Bordeau
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School(s): North Carolina State/Georgia
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Sport: Softball
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Athlete: Jordan Chiles
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School(s): UCLA
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Sport: Women’s Gymnastics
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Athletes: Hercy & Mercy Miller
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School(s): Hercy (Tennessee State, Louisville, Southern Utah) & Mercy (Houston)
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Sport: Men’s Basketball
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Athlete: Cash Peterman
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School(s): Arizona/BYU
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Sport: Football
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Athlete: Kaylee Pond
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School(s): California/Iowa State
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Sport: Softball
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Athletes: Jack Sawyer
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School(s): Ohio State
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Sport: Football
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Athletes: Taulia Tagovailoa
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School(s): Maryland/Alabama
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Sport: Football
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DoorDash’s NIL deals illustrate the growing power and potential of student-athlete endorsements across college sports. By partnering with athletes who resonate deeply within their communities, DoorDash has positioned itself at the forefront of a new era in collegiate athletics, setting a high standard for how businesses and student-athletes can mutually benefit from NIL opportunities. As NIL continues to evolve, we can expect to see more innovative and impactful collaborations emerge, empowering student-athletes to fully realize their value both on and off the field.
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