Chicago, IL – (Jan. 14, 2025) – UConn’s Paige Bueckers and Boise State’s Ashton Jeanty headlined the NIL Store’s top-earning athletes in apparel sales for the month of December, while UConn was the top-selling school overall for the fourth straight month.
Bueckers has been the top-selling female athlete every month since April – a streak of nine consecutive months, while Jeanty was the top-selling male athlete for the third consecutive month dating to October.
Riding Boise State’s march to the College Football Playoffs, Jeanty’s blue football jersey was the top-selling NIL Store product in December, while Boise State Football was the top-selling program overall.
Also of note, Nebraska volleyball capitalized on another NCAA semifinal run, with the program being the only “Olympic” sport in the NIL Store’s top-10 programs and three athletes ranking in the top-10 in female earnings.
DECEMBER 2024: TOP-SELLING STORES
1. UConn
2. Purdue
3. Boise State
4. Marquette
5. Illinois
7. Rutgers
8. Indiana
9. Nebraska
10. Iowa
DECEMBER 2024: TOP-EARNING FEMALE ATHLETES
1. Paige Bueckers – UConn Women’s Basketball
2. Flau’jae Johnson – LSU Women’s Basketball
3. Hannah Stuelke – Iowa Women’s Basketball
4. Azzi Fudd – UConn Women’s Basketball
5. Amiah Hargrove – Nebraska Women’s Basketball
6. KK Arnold – UConn Women’s Basketball
7. Lexi Rodriguez – Nebraska Volleyball
8. Andi Jackson – Nebraska Volleyball
9. Harper Murray – Nebraska Volleyball
10. Nikki Tom – UC Irvine Women’s Basketball
DECEMBER 2024: TOP-EARNING MALE ATHLETES
1. Ashton Jeanty – Boise State Football
2. Cooper Flagg – Duke Men’s Basketball
3. Cam Skattebo – Arizona State Football
4. Dylan Harper – Rutgers Men’s Basketball
5. Kam Jones – Marquette Men’s Basketball
6. Braden Smith – Purdue Men’s Basketball
7. Caleb Furst – Purdue Men’s Basketball
8. Kasparas Jakucionis – Illinois Men’s Basketball
9. Myles Colvin – Purdue Men’s Basketball
10. Stevie Mitchell – Marquette Men’s Basketball
DECEMBER 2024: TOP-SELLING PRODUCTS
1. Ashton Jeanty – Boise State Blue Football Jersey
2. Paige Bueckers – UConn White Logo Hoodie
3. Paige Bueckers – UConn White Women’s Basketball Jersey
4. Dylan Harper – Rutgers Red Men’s Basketball Jersey
5. Kam Jones – Marquette Retro Gold Men’s Basketball Jersey
6. Cam Skattebo – Arizona State Maroon Football Jersey
7. Ashton Jeanty – Boise State Boogeyman Hoodie
8. Kasparas Jakucionis – Illinois Orange Men’s Basketball Jersey
9. Cooper Flagg – Duke Black Sideline Hoodie
10. DJ Lagway – Florida Royal Football Jersey
DECEMBER 2024: TOP-SELLING PROGRAMS
1. Boise State Football
2. UConn Women’s Basketball
3. Purdue Men’s Basketball
4. Arizona State Football
5. Illinois Men’s Basketball
6. Rutgers Men’s Basketball
7. Marquette Men’s Basketball
8. Florida Football
9. Nebraska Volleyball
10. Iowa State Men’s Basketball
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
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