Omaha Sports Series: Athletic Directors Social Media Plans: High School Golf Team

Objective:

The purpose of this social media plan is to increase community engagement, highlight the achievements of the golf team, and foster school spirit throughout the season. The plan will showcase the journey of the team from pre-season preparation to post-season tournaments, connect with students, parents, alumni, and the broader community, and celebrate individual and team accomplishments.

Social Media Platforms:

• Instagram
• Facebook
• Twitter (X)
• TikTok (optional for creative and fun content)
• YouTube (optional for match highlights and interviews)

Tone and Style:

• Tone: Encouraging, supportive, and community-focused
• Style: Visual, using scenic golf course shots, individual player features, and match highlights

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Pre-Season (2–4 weeks before the first match)

Goal: Build anticipation, introduce the team, and engage the community as the season approaches.

1. Meet the Team

• Content: Introduce key players (captains, seniors, returning players) and the coach. Include player bios, favorite courses or golfers, and season goals.
• Frequency: 2–3 posts per week
• Platform: Instagram, Facebook, Twitter
• Hashtags: #MeetTheTeam #GolfSquad #TeeingOff

2. Behind-the-Scenes Training

• Content: Share videos and photos of pre-season workouts, practice sessions at the driving range, and team-building activities. Focus on swing mechanics, putting drills, and strategy.
• Frequency: 2 posts per week
• Platform: Instagram Stories, TikTok (for short clips)
• Hashtags: #GolfPrep #SeasonReady #GolfGrind

3. Throwback Thursdays

• Content: Share memorable moments from past seasons, including standout individual performances and team accomplishments.
• Frequency: Once per week
• Platform: Instagram, Facebook
• Hashtags: #TBT #GolfTradition #ThrowbackThursday

4. Countdown to First Match

• Content: Create a countdown graphic or video leading up to the first match of the season. Include scenic golf course shots and motivational quotes.
• Frequency: Daily in the week leading up to the first match
• Platform: Instagram, Facebook, Twitter
• Hashtags: #CountdownToTeeOff #GolfSeason2024

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Early Season (Weeks 1-3 of Matches)

Goal: Highlight match-day performance, recognize individual successes, and engage with the community.

1. Match Day Graphics and Live Updates

• Content: Create custom graphics for match days, including information about the course, opponent, and start time. Provide live score updates and final results from the match.
• Frequency: Before, during, and after each match
• Platform: Instagram, Facebook, Twitter (for live updates)
• Hashtags: #MatchDay #GolfStrong #TeeTime

2. Golfer of the Week

• Content: Highlight a standout player each week, recognizing their match performance or improvement in practice. Include a short bio, key stats, and quotes from the player or coach.
• Frequency: Weekly
• Platform: Instagram, Facebook
• Hashtags: #GolferOfTheWeek #GolfStar #OnTheGreen

3. Match Highlight Reels

• Content: Post short video clips or photo galleries of key moments from matches, including long drives, approach shots, clutch putts, and scenic course views.
• Frequency: After each match or as a weekly recap
• Platform: Instagram, Facebook, TikTok (for fun clips), YouTube (longer highlight reels)
• Hashtags: #GolfHighlights #MatchMoments #InTheHole

4. Motivational Mondays

• Content: Post motivational quotes from famous golfers or the coach to inspire the team and community for the week ahead.
• Frequency: Every Monday
• Platform: Instagram Stories, Twitter
• Hashtags: #MotivationalMonday #FocusOnTheGreen #GolfMindset

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Mid-Season (Weeks 4-6)

Goal: Celebrate individual and team progress, highlight key achievements, and keep the community engaged.

1. Mid-Season Recap

• Content: Share a photo or video recap of the season so far, including notable performances, team improvements, and match highlights.
• Frequency: Once at mid-season
• Platform: YouTube (for video), Instagram, Facebook
• Hashtags: #MidSeasonRecap #GolfJourney #CourseHighlights

2. Spotlight on Seniors

• Content: Feature senior players nearing the end of their high school golf careers. Share their favorite memories, best rounds, and future plans.
• Frequency: 1–2 seniors per week
• Platform: Instagram, Facebook
• Hashtags: #SeniorSpotlight #SeniorSeason #GolfLegacy

3. Golf Tips and Techniques

• Content: Share helpful golf tips or techniques, such as improving swing mechanics, reading greens, or mental strategies for better play. Include input from players and the coach.
• Frequency: 1 post per week
• Platform: Instagram, Facebook
• Hashtags: #GolfTips #ImproveYourGame #GolfTechniques

4. Fan Polls and Interactive Content

• Content: Engage fans with interactive polls and quizzes, such as “Who had the best shot this week?” or “Guess the team’s next score!” Encourage fans to vote and share.
• Frequency: Once per week
• Platform: Instagram Stories, Twitter
• Hashtags: #FanPoll #GolfTrivia #YourPick

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End of Season (Playoffs and Postseason)

Goal: Build excitement for playoff tournaments, celebrate the team’s journey, and keep fans engaged during the postseason.

1. Playoff Push

• Content: Announce playoff qualifications, matchups, and key information for postseason events. Highlight the team’s preparation and feature inspiring quotes from players and coaches.
• Frequency: Leading up to each postseason match
• Platform: Instagram, Facebook, Twitter
• Hashtags: #PlayoffBound #TeeingOffForTheTitle #GolfPostseason

2. Game Day Hype Videos

• Content: Create hype videos with highlights from the season, scenic shots of golf courses, and player interviews to generate excitement for major postseason matches.
• Frequency: Before key matches
• Platform: Instagram, TikTok (for short videos), YouTube (for longer videos)
• Hashtags: #HypeVideo #GolfExcitement #CourseReady

3. Post-Match Celebrations

• Content: Share photos and videos of the team celebrating after wins, including match highlights and moments with teammates, coaches, and supporters.
• Frequency: After each match win
• Platform: Instagram, Facebook, Twitter
• Hashtags: #Victory #CelebrateTheWin #GolfJoy

4. Coach’s End-of-Season Reflection

• Content: Post a video or written message from the coach reflecting on the season’s journey, thanking the players, fans, and community for their support.
• Frequency: Once at the end of the season
• Platform: Instagram, Facebook, YouTube (video version)
• Hashtags: #CoachReflection #EndOfSeason #GolfPride

5. Team Banquet and Awards Recap

• Content: Share highlights from the end-of-season banquet, including photos, award presentations (e.g., MVP, Most Improved), and team speeches.
• Frequency: Once post-banquet
• Platform: Instagram, Facebook
• Hashtags: #TeamBanquet #GolfAwards #CelebrateTheSeason

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Off-Season (Optional)

Goal: Keep the community engaged and maintain visibility for the golf program during the off-season.

1. Off-Season Workouts and Practice

• Content: Share videos and photos of players continuing to practice and improve their game during the off-season, whether on the course or at the driving range.
• Frequency: Bi-weekly
• Platform: Instagram, Facebook
• Hashtags: #OffSeasonGrind #NextSeasonStartsNow #GolfTraining

2. Alumni Spotlights

• Content: Highlight alumni who played for the golf team and have gone on to compete at the collegiate level or found success in other fields. Share their stories and advice for current players.
• Frequency: Monthly
• Platform: Instagram, Facebook
• Hashtags: #AlumniSpotlight #GolfLegacy #OnceATeamMember

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Additional Strategies:

• User-Generated Content: Encourage players, parents, and fans to share photos or videos from matches or practices using a dedicated hashtag (e.g., #GolfPride), and feature the best submissions on the team’s page.
• Engagement: Respond to comments and messages regularly to create a sense of community and appreciation for fans’ support.
• Contests and Giveaways: Organize fun contests (e.g., “Best Scenic Shot” or “Show Us Your Swing”) with team-branded prizes to encourage engagement and excitement.

By following this comprehensive social media plan, the high school golf team can build a strong, connected community, keep fans engaged throughout the season, and celebrate the athletes’ achievements on and off the course. The content will showcase the team’s growth, highlight key moments, and foster school spirit throughout the season and beyond.